Started in 2007, America Saves Week is a time-honored event. Along with Military Saves Week, it is a national opportunity for organizations to work together within their communities to transform the lives of millions of Americans.
It is the framework in which participating organizations annually take on the savings challenges that their constituents face with support from local and national partners.
America Saves seeks to motivate, encourage, and support low- to moderate-income households to save money, reduce debt, and build wealth. The research-based campaign uses the principles of behavioral economics and social marketing to change behavior. Non‐profit, government and corporate groups participate in America Saves nationally and through local, regional, and statewide campaigns around the country.
America Saves encourages individuals and families to take the America Saves pledge and organizations to promote savings year-round and during America Saves Week. Overall management for the campaign is provided by the non-profit Consumer Federation of America (CFA). CFA is comprised of over 270 consumer education, advocacy, and cooperative organizations dedicated to advancing the consumer interest.
Click here to get your America Saves Week Toolkit and materials designed to help you encourage people to take financial action and spread the word about the importance of saving automatically.